As Europe continues to reel from the horsemeat scandal, many are turning to vegetarian options.
Quorn, the UK's leading vegetarian ready-meal brand, saw a huge surge in revenue following the discovery of horsemeat in product sold as hamburger. Sales have more than doubled since mid-February.
Fry's, a South African vendor of veggie sausages and pies in Europe, has seen sales rise by 30 percent. Lisa Drummy, who heads up Fry's import to the UK, said she's received numerous orders from supermarkets that had previously turned down its products.
Kevin Brennan, the chief executive of Quorn, remarked that the horsemeat scandal highlighted the rising cost of meat. Indeed, it's largely the reason that cheaper horsemeat was being used in place of hamburger. According to Brennan, "Over time beef is going to become more of a luxury. People probably won't continue doing what they are right now but I do think there is genuine potential that they could shift away from meat."
But perhaps the most interesting aspect of this whole fiasco is the psychology behind eating animals. Why do we put horses on such a pedestal while relegating cows to the horrors of the slaughterhouse?
Mercy For Animals sheds light on this issue with our "Why love one but eat the other?" campaign. All animals, from dogs and cats to horses, pigs, and cows, experience pain and fear.
The only way to be certain that no animals suffer for food is to forgo eating them. For information on becoming vegetarian, visit ChooseVeg.com.
Sales of Veggie Meat Soar after Horsemeat Scandal
by - March 7, 2013