The ad, endorsed by leading feminists, including Carol J. Adams, will run in the next issue of Ms. Magazine, the popular women's rights journal that helped lead the charge to retire the misleading and offensive dairy industry ads.
The constant cycle of pregnancy, birth and often artificially elevated milk production takes a huge toll on the cows' bodies and most are considered "spent" at six years of age, when they are shipped to slaughter for low-grade hamburger meat. Cows would normally live 20-25 years. Worn out by the cruelties endured in milk production, many cows, called "downers," are too sick or injured to walk to the kill floor. Workers often use forklifts and chains to push or drag these helpless animals to their deaths, tearing ligaments and breaking bones along the way.
Luckily, conscientious consumers can get more than enough calcium and other nutrients from healthy, plant-based foods without all of the saturated fat, animal cruelty and dishonest marketing from the dairy industry. Visit ChooseVeg.com to learn more.