Never underestimate the power of good vegan food. After introducing "Sofritas"--a tofu option braised with chipotle chilies, roasted poblanos, and a blend of aromatic spices--to its menu at just seven northern California locations a few months ago, restaurant chain Chipotle plans to expand it statewide due to its wild popularity. According to Steve Ells, Chipotle's founder and co-CEO, additional markets are also being considered. The chain currently has over 1,400 locations in the United States.
With meat consumption steadily declining and more people expanding their diets to include vegan fare, it's no wonder Chipotle's newest menu item is all the rage and now accounts for about 5 percent of Chipotle's sales in California. Quite a few MFA staff members here in Los Angeles have tried Sofritas and think it totally lives up to the hype.
Thinking about venturing into veganism? Check out ChooseVeg.com and discover all the ways you can help protect the environment, safeguard your health, and reduce animal suffering just by leaving meat off your plate.
Chipotle's New Vegan Sofritas Takes Off!
by - July 26, 2013