Bold Billboards Promoting Vegetarianism Rise in the Twin Cities
Twenty-two newly erected MFA billboards are urging commuters in the Minneapolis/St. Paul area to ditch meat in place of a compassionate, vegetarian diet.

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Reaching over a quarter million drivers a day, the campaign consists of a series of billboards asking, "Why love one but eat the other?" starring an adorable puppy and loveable piglet, as well as a cuddly kitten and fuzzy chick. The other billboards feature an image of a sow locked inside a tiny metal gestation crate on a factory farm, and pose the question "How much cruelty can you swallow?"

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MFA has run similar effective campaigns, encouraging consumers to "Choose compassion, Choose vegetarian," in New York City, Chicago, Boston, Michigan, Denver, Las Vegas, Toronto and Toledo.
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