Already the recipients of two highly regarded Genesis Awards for their coverage of MFA's undercover investigations (here and here), the crew at ABC News has now been nominated for a prestigious Emmy Award for their outstanding reporting on MFA's investigation into the primary Egg McMuffin supplier for McDonald's.
Not only did ABC's in-depth coverage of MFA's investigation into a McDonald's egg supplier expose millions of viewers to the plights of egg-laying hens, its exclusive coverage on Good Morning America, World News Tonight with Diane Sawyer, and 20/20 sparked a viral media maelstrom that resulted in widespread coverage by more than 2,000 media outlets worldwide.
Thanks to ABC's incredible reporting, countless people around the world were exposed to the shocking, but standard, practices of the egg industry:
Of course, all of this media coverage has far-reaching and positive effects for farmed animals. In fact, recent research shows that consumer demand for animal products is negatively impacted when media attention is given to animal welfare issues.
As MFA works with ABC and other media outlets to expose and end the exploitation of animals at the hands of the meat, egg, and dairy industries, consumers still hold the greatest power of all to prevent needless suffering of farmed animals by adopting a healthy and humane vegan diet. Visit ChooseVeg.com for great-tasting recipes and helpful tips for making the transition to a vegan lifestyle.
ABC News Coverage of MFA's McDonald's Egg Farm Investigation Nominated for Emmy
by - July 12, 2012