November 3, 2010

Vegan Week Serves Up Exciting New Menus at Mainstream Restaurants

In celebration of the fifth annual World Go Vegan Week on October 24 - 31, Mercy For Animals worked with popular, mainstream restaurants in Chicago, Illinois; New York City, New York; Columbus, Ohio; and Dallas, Texas to offer delicious new vegan options during the weeklong celebration - and the efforts really paid off!

Chicago residents enjoyed mouthwatering, classic Chicago sandwiches, pizzas and dogs - vegan style - at four popular restaurants: Drew's Eatery, New York Deli, Clark St Dog and Ian's Pizza. Encouraged by support from the vegan community, the NY Deli has added the new Vegan Chicken Parm to the permanent menu and is working to develop even more vegan sandwiches and to expand the vegan options in its restaurant delivery service. Ian's Pizza will be introducing a new specialty vegan pizza each month from now on and Drew's Eatery will continue to create new vegan entrées, soups and desserts.

New York 2.jpg
In New York City, MFA teamed up with vegan chef and Super Size Me co-star Alexandra Jamieson to help GustOrganics, the nation's premiere 100% organic restaurant, develop an exclusive, Latin-inspired vegan menu featuring Spicy Vegan Tacos with Pineapple Salsa and Avocado Dressing, Tofu Carpaccio with Arugula and Almonds, and much, much more. With a regular influx of customers hungry for the new vegan fare, GustOrganics has decided to permanently add many of the new vegan options to its regular menu. Inspired to move toward a more earth-friendly lifestyle, the co-founder of the restaurant is now also exploring veganism in her own life.

New York 1.jpg
Dallas' most celebrated chefs, including Abraham Salum at Salum Restaurant, J Chastain of The Second Floor, Dan Landsberg from Tillman's Roadhouse, Scott Gottlich of Bijoux and Matt McCallister from Stephan Pyles, featured upscale vegan culinary creations, ranging from a grilled marjoram and garlic-marinated local tofu steak with roasted red pepper BBQ and a lentil-corn salad to a three-course meal, including chile-marinated mock duck with risotto corn chile-rellenos and sweet potato pie with ancho-chile fig compote. The Second Floor and Bijoux decided to add the new vegan dishes to its menus indefinitely as a result of their packed restaurants during Dallas Vegan Week, and Executive Chef Matt McCallister reports that Stephan Pyles Restaurant is developing a multi-course vegetarian tasting menu.

Dallas 1.jpg
And in Columbus, seven local restaurants, including Phat Wraps, Columbus Brewing Company, Knead, Dirty Frank's Hot Dog Palace, Surly Girl Saloon, Tip Top Kitchen & Cocktails and Betty's Fine Food & Spirits, whipped up vegan-style wraps, classic sloppy joe sandwiches, chili, dogs and more. As a result of the positive feedback they received in response to Vegan Week, the Columbus Brewing Company has decided to incorporate "Meatless Mondays" into its regular lineup. Starting soon, every Monday evening there will be a vegan dinner special available from 5 p.m. until close.

Dallas 2.jpg
In addition to adding a ton of animal-friendly options to popular restaurants in several major cities, making it easier for vegans, vegetarians and veg-curious diners alike to find great tasting vegan food, MFA's Vegan Week efforts generated an incredible amount of mainstream media attention and Internet hype. Vegan Week stories appeared in the Chicago Tribune, TimeOut Chicago, NBC Chicago Feast, the Dallas Voice, the Dallas Observer (1, 2, 3) and on the WBNS 10TV Morning Show in Columbus, as well as in a variety of popular blogs, including VegNews, Ecorazzi, The Discerning Brute, Vegan Pimp, Vegan SoapBox, Kiss Me I'm Vegan and Our Hen House.

The best part is that all of these successful efforts can be duplicated, relatively easily, in cities across the country. MFA's Vegetarian Dining Campaign is designed to give dedicated animal advocates, hungry college students and business savvy restaurateurs the resources and tools they need to help expand the healthy and humane vegan options in their own communities. Ready to expand the vegan options in your own diet? Visit ChooseVeg.com for great tasting recipes and helpful tips on transitioning to an animal-friendly, vegan lifestyle.
 
8033 SUNSET BLVD, STE 864   |   LOS ANGELES, CA 90046   |   866-632-6446   |   MERCYFORANIMALS.ORG